Functions

Common start Decision card Sales Focus CRM Pipeline Forecast Load-bearing pillars Ownership KPI Makes CRM, pipeline, and forecast decision-ready — definitions, status transitions, and handoffs before another dashboard is requested. Typical pain points

• Mandatory CRM fields without decision value
• Forecast Finance does not trust
• Marketing/Sales attribution without a contract

How we remove it Introduce mandatory fields only with a clear consumer and stage contract; the CRM admin implements technically but does not decide the business meaning. Related roles Data Owner Data Steward Data Consumer Data Product Owner Explore function Finance Focus Close Metrics Controls Load-bearing pillars KPI Ownership Connects posted truth, management view and technical reproducibility — close, KPIs, internal controls, audit and permissions as one contract. Explore function HR Focus Workforce Workday PII Load-bearing pillars Ownership PII Lifecycle Governs workforce data by purpose — identity, org, sensitive attributes, and analytics without privacy bypass. Explore function Marketing Focus Consent Campaigns Attribution Load-bearing pillars KPI Ownership Reliably connects consent, campaigns, and attribution — channel truths with privacy and sales handoff. Explore function Operations Focus Orders Inventory Exceptions Load-bearing pillars Quality Ownership Reliably manages orders, inventory, and exceptions — operational truths with owners, exception paths, and KPI contracts. Explore function Partner Focus Contracts Permitted use Incident / Exit Load-bearing pillars Ownership Access Governs data across org boundaries — vendors, processors, channels, and SaaS with contracts, source IDs, and a provable exit. Explore function Hardware Focus Serial Install-base Warranty / RMA Load-bearing pillars Lifecycle Ownership Makes devices decision-ready — serial grain, install-base, warranty/RMA, and refresh before a CMDB dump replaces the list. Explore function

Data platform Focus Custody Isolation Inventory Load-bearing pillars Metadata Access Platform as custodian: isolation, inventory, and publish gates — without alone owning purpose, grants, or tool SLOs. Explore function Data Engineering Focus Pipelines Contracts Quality Load-bearing pillars Quality Metadata Operates pipelines, contracts, and quality with domains — engineering builds, but does not alone decide purpose and grain. Explore function IT security Focus Grants Recert SoD Load-bearing pillars Access PII Makes access executable — sponsor before grant, recert and SoD, without rewriting the access pillar. Explore function Workplace IT Focus MDM Asset Identity Load-bearing pillars PII Access Keeps employee asset, person identity, and HR file apart — not product hardware with serial and RMA. Explore function IT operations Focus SLO Change Incident Load-bearing pillars Access Lifecycle Runs runtime, SLO, and change as an IT service — not shopfloor operations and not meaning ownership. Explore function

Legal / compliance Focus Interpretation Evidence Approvals Load-bearing pillars PII DSDR Separates legal interpretation and evidence duties from tool administration — analytics replaces neither Legal nor Compliance. Explore function Risk Focus Risk tolerance Exceptions Incidents Load-bearing pillars Access Ownership Connects data risks to accepted tolerance — exceptions and incidents with owners instead of a ticket graveyard. Explore function Customer service Focus Tickets Customer 360 Exports Load-bearing pillars Ownership PII Keeps service data and exports purpose-bound — before the next 360 export lands in BI. Explore function Software / product development / research Focus Experiments Features Training data Load-bearing pillars Ownership PII Separates software development, product development, and research: release, telemetry, roadmap, experiment, and partner sharing need different governance questions. Explore function Procurement Focus Vendor DPA Exit Load-bearing pillars Ownership Lifecycle Makes vendor claims testable — DPA, subprocessors, and exit before the contract is signed. Explore function

Common start Decision card Public sector Focus Registers e-file Purpose binding Load-bearing pillars Ownership Access Lifecycle Makes public-sector data decision-ready — registers, once-only, retention, and transparency without purpose conflicts. Typical pain points

• Procedure silos without shared identity
• Retention vs analytics lifecycle
• FOI/transparency vs classification

How we remove it Identity purpose before silo harvest; IdP is often Brief-customer Related roles Data Owner Data Steward Data Custodian Data Architect Explore function Healthcare Focus Patient Research FHIR Imaging ops Load-bearing pillars PII Ownership DSDR Separates care and research cleanly — identity, pseudonymization, and interface contracts before the next export. Explore function Banking & insurance Focus Regulatory reporting Model risk DORA Load-bearing pillars Access KPI PII Makes regulatory reporting, model data, ICT evidence, outsourcing and incident evidence operable — before the next supervisory review. Explore function Manufacturing Focus OT–IT Quality VIN Load-bearing pillars Quality Ownership Connects shop floor and enterprise — OT boundaries, quality products, and after SOP VIN/vehicle data with owners. Explore function Retail / commerce Focus Angebotspaket ATP Order Load-bearing pillars KPI Ownership Makes catalog, price, inventory, and order decision-ready — separate truths before the channel promises. Explore function ESG / sustainability Focus Metric Evidence Period Load-bearing pillars KPI Ownership Makes ESG metrics auditable — grain, factor version, and vendor evidence before the next label. Explore function