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Roles

Governance personas with shared vocabulary, stories, learning paths, and tools.

Data Steward Focus Definitions DQ gates Catalog care Keeps meanings, quality rules, and use workable in the domain — the operational engine behind catalog, contracts, and DQ. Escalates to the owner; does not alone decide purpose and access. Explore role Data Owner Focus Purpose Access Approvals Business-accountable for purpose, access rules, and approvals in the domain. Sets decision rights without working every ticket — steward and custodian deliver operational and technical execution. Explore role Data Product Owner Focus Lifecycle Priorities Consumer value Prioritizes scope, roadmap, and consumer value of a data product. Distinct from domain ownership (purpose/access) and stewardship (definition/quality) — avoids three hats collapsing into one person by default. Explore role Data Architect Focus Grain Contracts Interfaces Owns the full interface surface: grain, data contracts, and interface stability across domains and marts. Works with steward and platform — without becoming the bottleneck for every ticket. Explore role Data Custodian Focus Systems Storage Runtime Technical custody of platform, storage, and access mechanisms — runtime, backup, rights enforcement. Executes policy; does not set business purpose — that stays with owner and steward. Explore role Data Consumer Focus Use Feedback Gap signals Uses data products and reports for decisions and raises gaps. Use differs across capability profiles (report user to domain specialist) — all share the same upstream model; uncontrolled shadow is out, controlled local only with guardrails. Building reports often needs the bridge into the semantic model. Explore role

Consumer capability profiles

Under Data Consumer: usage depth on one shared upstream model — not extra governance hats. Uncontrolled shadow is out; controlled local needs guardrails.

Basis

Report user

Reads and filters certified products on the shared upstream model — does not build private semantics or a tool-local parallel model.

Tool depth Basis — viewer / consumer rights in BI

Typical work

  • Read reports and dashboards
  • Filter and slice within approved bounds
  • Export only where allowed

Does

  • Use certified numbers and products
  • Raise gaps and divergence
  • Consume the same upstream truth as every other tier

Does not

  • Create a private semantic model or competing base measures
  • Redefine protected metric names
  • Spread uncontrolled shadow as a decision basis

When it fits

  • Operational or leadership reports without modeling
  • Consistent numbers matter more than ad-hoc freedom
Advanced

Self-service / explorer

Ad-hoc and local slices can exist on the approved model. Controlled local work needs label, owner, expiry, and no claim to be the enterprise source of truth.

Tool depth Advanced — explorer / self-service on the semantic layer

Typical work

  • Ad-hoc analysis and exploration
  • Allowed derivatives from base metrics
  • Time-box and label experiments

Does

  • Filter, slice, and hypothesize on the shared basis
  • Keep local exploratory metrics with owner and expiry
  • Trigger promotion to the steward when reuse appears

Does not

  • Label local formulas as governed
  • Silently change population, grain, or base measures
  • Distribute uncontrolled shadow to multiple decision makers

When it fits

  • Business questions faster than the product backlog
  • Hypotheses that do not yet need a metric contract
Power

Report / BI builder

Builds dashboards and presentation logic on the shared model. Power in BI means layout and allowed measures — not a second semantic model as system of record.

Tool depth Power in BI — author / developer, bound to the semantic layer

Typical work

  • Dashboards and report layouts
  • Presentation and interaction
  • Measures only by approved patterns

Does

  • Deliver visual products on marts and the semantic layer
  • Shape grain and contracts with architect/steward (bridge)
  • Inventory tool-local duplicates and migrate them upstream

Does not

  • Run a competing business model per tool
  • Decide interface standards and breaking changes alone
  • Publish shadow models as certified truth

When it fits

  • Recurring reports for teams or leadership
  • Presentation logic that does not redefine the shared model
Specialist

Advanced analytics

Models, stats, and ML on approved extracts and contracts. A separate skill line — not a substitute for the BI semantic model and not a parallel enterprise truth.

Tool depth Specialist — R / Python / notebooks / ML, not “Power BI power user”

Typical work

  • Statistics, forecasting, experiments
  • Feature engineering in the sandbox
  • Feed results back with TTL and a contract

Does

  • Work on contract extracts and approved features
  • Keep sandbox clearly separate from production truth
  • Promote features/scores via steward/architect

Does not

  • Publish notebook logic as an unmarked BI base measure
  • Run training copies as a lasting shadow system of record
  • Bypass PII or purpose bounds in the sandbox

When it fits

  • Hypotheses and models beyond classic BI reports
  • Experiments with a clear end date and owner
Domain

Domain specialist

Domain method plus data (e.g. market analysis) on the same upstream basis. Method and scenarios may be local — metric truth and population may not.

Tool depth Deep in the domain — often not “Power BI power”, but the same data basis

Typical work

  • Business scenarios and assumptions
  • Methodical analysis on approved products
  • Label outcomes as scenarios

Does

  • Make scenarios and assumptions explicit
  • Use the same base metrics and population as report and BI
  • Escalate need for new definitions to the steward

Does not

  • Run a private “market” truth as an unmarked enterprise metric
  • Use tool-local models as a substitute for lake/warehouse semantics
  • Base critical decisions on uncontrolled shadow

When it fits

  • Pricing, market, risk method, or similar disciplines
  • Scenario work with a clear split from governed base

Bridge profiles

The six roles are decision rights. Bridges are typical multi-hat patterns — not extra governance personas.

Caution

Product owner × owner

Product priority and domain purpose in one person — allowed, but conflict-prone. Keep decision rights explicit anyway.

When it fits

  • Small org without separate role staffing
  • One data product covers exactly one domain
  • Escalation path to sponsor or CoE is clear

Keep separate

  • Roadmap pressure must not override access and purpose decisions
  • Stewardship and DQ must stay independently reviewable
  • On conflict, document the owner decision and escalate
Accountability

Architect owns the interfaces

Not a new hat: the data architect is accountable for the full interface surface — contracts, breaking changes, and stability across domains.

When it fits

  • Multiple domains or marts share contracts
  • Breaking changes hit consumers or downstream systems
  • Grain and entity boundaries must align across domains

Keep separate

  • Business purpose and access stay with the owner
  • Day-to-day definition care stays with the steward
  • Runtime and rights enforcement stay with the custodian

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